Rivet De Cru Fall 2010 @ i am Boutique

The Rivet De Cru Jeans brand based out of Los Angeles founded in late 2007, was

launched by long-time denim artisan Ruben Dario Campos, an industry leader in quality and innovative jean manufacturing with over 20 years of sales and design experience.

From intricate washes, destroy accents, carefully positioned handbrush areas and creases, he was now designing the jeans that would become your favorite pair of jeans. With a keen eye for laundry and sewing details, he treats his jeans like paintings using denim as his canvas, the fit as his mediums, and the premium lifestyle as his inspiration.

With striking washes and fresh new product every month, he has been able to sell to an

international market and some of the leading boutiques in the United States. Combining a

love for Americana West and Premium European Fashions, Rivet De Cru Jeans look and feel

remains unique.

Rivet De Cru Jeans are currently being sold from the beaches of L.A. & Miami, to the streets of England & New York. The times of the $200+ premium denim market is narrowing down due to market saturation and the slowing of our global economy. The end consumer is now looking for a brand to provide an outstanding quality garment at more economical price…

Rivet De Cru Jeans is that Brand. I, Ruben Dario Campos invite you to dream. To find that perfect pair of jeans, that will leave a long lasting impression in your closet.

“Rivet De Cru Jeans… Timeless denim in a world of constant change.” Ruben Dario Campos